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Tending to your brand with care & creativity
We nurture every brand with a thoughtful blend of creativity and structure. Our process balances artistic vision with careful discipline, ensuring each project is rooted in purpose and built to flourish for years to come. With a keen eye for detail and a commitment to quality, we craft brands that are as enduring as they are inspired.
Allison brings a love for collaboration and community to every project she takes on. With a background in environmental design and community branding, she's developed her expertise working on projects that celebrate a sense of place and connect people through thoughtful design.
Her experience includes managing creative logistics, from event design to signage installations, giving her a disciplined yet approachable style that’s reflected in her work today.
A proud Double Dawg, Allison holds both a bachelor’s in Public Relations and a master’s in Advertising from the University of Georgia. Outside of work, she’s deeply involved in her community, teaching Sunday school at Westminster Presbyterian Church and volunteering with Gainesville Hall County Young Life and United Way of Hall County.
Allison Cape
FOUNDER, LEAD DESIGNER,
& COLOR QUEEN
Becca keeps Tend Creative running smoothly, bringing organization, energy, and a knack for juggling details to the team. With a background in teaching high schoolers and church ministry, she’s a natural at creating structure and fostering collaboration — skills that seamlessly translate to managing our studio’s day-to-day operations.
A graduate of Samford University in Birmingham, Alabama, Becca is married and a proud mom to three kids. Her thoughtful approach and dedication make her an integral part of the team, ensuring every project stays on track and every client feels supported.
Becca Overcast
STUDIO MANAGER & ALDI AFFICIANDO
Scout
DESIGN DOGGY
Scout is Tend Creative’s resident design doggy and the world’s happiest coworker. As VP of Naps & Treats, he keeps us smiling and reminds everyone to take a break now and then — preferably with snacks involved!
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Collaboration is key!
We love partnering with other creative agencies & resources to help give our clients the best possible experience. Working with us means you get access to our entire network of creative friends.
Our Partners
Anna Lynn Garrett | Digital & Social Media Strategy
Sarah Elizabeth Cain | Photography
Abby Holmes | Copy Writer & Editor
Honeycomb Social | Content Development
What we do
A little bit of
Wayfinding & Signage
Website Refreshes
Creative Strategy
Visual Positioning & Brand Messaging
Marketing Campaign Design
Art & Creative Direction
Branding
complete visual Identity
Brand Guidelines Creation
Tagline Development
Graphic Design
Brochures & Flyers
Events
product Packaging
Our Team
At Tend Creative, we’re more than designers — we’re your creative partners. Together, we bring a mix of expertise, curiosity, and heart to every project, working alongside you to craft designs that are as intentional & impactful.
...and how we do it
COMMITTED TO
Collaboration
Creativity thrives in collaboration. By deeply involving clients, we craft brands that reflect our clients’ voices, ensuring every project is a true partnership.
DESIGN WITH
Discipline
Our process balances artistic vision with careful discipline, ensuring each project is rooted in purpose and built to flourish for years to come.
Rooted
IN PLACE
Our work is dedicated to fostering and celebrating a sense of place and community, crafting brands that are authentic and deeply grounded.
Empowered
We believe that great branding should empower clients to feel confident and connected to their brand, not complicate their work.
“The Tend Creative team is both personal and professional. After working with them for a number of years, Allison and her team are able to quickly grasp the vision for our campaigns and events and design correspondence accordingly. Everything they have done for us has exceeded our expectations! It a joy working with their team.”